Reuters opens virtual news bureau in Second Life

By Eric Auchard and Kenneth Li SAN FRANCISCO/NEW YORK (Reuters) - Reuters Group Plc is opening a news bureau in the simulation game Second Life this week, joining a race by corporate name brands to take part in the hottest virtual world on the Internet. Starting on Wednesday, Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members and news of Second Life for real world readers who visit a Reuters news site at: http://secondlife.reuters.com/ Created by Linden Lab in San Francisco, Second Life is the closest thing to a parallel universe existing on the Internet.

Sedinta BRAT si comentarii in blogosfera

motto: "O adunare in care se cere parerea la prea multi si se asculta parerea la prea putini." Toata stima pentru initiativa BRAT de a invita un reprezentant al OJD Internactiva (asociatia similara spaniola) care sa ne spuna cum merge publicitatea online la ei. Cifrele avansate de spaniol au starnit ulterior discutii in blogosfera, despre … de ce la ei 200 mil si la noi de-abia 5. Lasand la o parte faptul ca spaniolii sunt o piata dubla ca populatie fata de Romania si ca spending power e de 3X mai ridicat decat al nostru (sursa: The Economist), ma uit pe statisticile lunii septembrie ale celor 170 de site-uri auditate de OJD. Hmmmm… Cautand alte info despre piata de publicitate spaniola iata ce am gasit: Digital Europe - Tracking the growth of online marketing spend Digital insight report - July 2006 (pag. 9) Revenind la scopul principal al adunarii BRAT, e binevenita initiativa de a reglementa modalitatea de masurare a audientei online si de apreciat munca celor ce se implica in acest demers. Totusi, ca sa-l citez pe Cristian Pirvu, ma intreb daca nu se va incerca o masurare a rezultatelor dupa criteriile presei scrise si nu dupa ce este de fapt online-ul. Mi se pare cel putin time_consuming sa alegem comitete, sa votam presedinti si caiete de sarcini in cautare de softuri custom made. Asa cum specifica si Orlando "in Spania marii playeri, asa cum a recunoscut si spaniolul aseara, sunt organizati separat si sunt masurati de Nielsen NetRatings". Poate ar fi bine ca marii playeri de la noi sa se adune - chiar si pe un blog - si sa convina asupra unei solutii comune de masurare a traficului, bineinteles impartiala si usor de implementat.

Web-ul depaseste ziarele in Europa / pe cand in Ro?

Deschidem pariurile: pe cand in Romania? Articol "cald"… de aici (n-am rezistat sa nu-l re-postez) Web overtakes newspapers in Europe Mon Oct 9, 11:16 AM ET The Internet has overtaken newspapers and magazines as Europeans' main source of news and feature-type information, according to a new study. But television continues to be the dominant medium for most people, with Europeans spending three times as much time watching programmes as going online, said the report by JupiterResearch. On average, Europeans spend an average of four hours per week online, compared to three hours reading newspapers and magazines, it added. In 2003 they spent only two hours a week online. "The fact that Internet consumption has passed print consumption is an important landmark for the establishment of the Internet in the European media mix," said JupiterResearch's vice-president Mark Mulligan. "This shift in the balance of power will increasingly shape content distribution strategies, advertising spend allocation and communication strategies in the European arena," he added. The main factors affecting Internet use are age and broadband access, said the report, entitled "European Media Consumption Consumer Survey 2006?. So for example France, which has the highest rates of broadband household access, also registers the highest average hours spent online whereas Germany ranks lowest in both cases. But Germany has the highest weekly TV consumption time at 14 hours due to widespread availability of free-to-air multi-channel TV. The lowest consumption rate can be found in Italy, Spain and Sweden.